On Sunday, February 14, the first event with Masha and the Bear on the Belvedere shopping Mall Facebook page. Here's how it went.
Chronicle of a success story
The partnership between Animaccord and Soluna Eventi is beginning to bear fruit. The collaboration with Maurizio Distefano Licensing, agent of Masha and the Bear, proved to be a success during the first event.
In fact, in this period when attendance at shopping malls is limited due to the Pandemic, the new virtual entertainment format "My Social Playroom" has proven to be a winner because of its ability to entertain without creating crowds.
The first event with Masha and the Bear was held on Sunday, February 14. The Virtual Playroom was held through three appointments (3:00-3:30 p.m., 4:15-4:45 p.m., 5:30-6:00 p.m.) live on the shopping mall's Facebook page.
The kids, just following the live broadcast, had fun following the games of their favorites. Masha and Bear offered them interactive games and a special Carnival workshop.
The three My Social Playroom events proved to be irresistible, with the protagonists inviting the little ones to draw, cut out and create with them. In addition, engaging quizzes and, finally, live message reading.
In fact, the children had sent messages in advance to the Belvedere Commercial Park email box. For them, it was a great thrill to see their own message read right from Masha and Bear!
The word from "insiders"
States Maurizio Distefano Licensing President, "We are excited about this innovative form of collaboration, which highlights our willingness to propose new solutions to ever-changing scenarios. SoLuna represents a pioneer in this field."
He is echoed by Giuseppe Cancemi, general manager of Soluna Eventi: "My Social Playroom is part of a larger project named Evento Diffuso, which is able to bring experiences inside shopping malls without creating crowds" a focus that is due in this extremely complex historical moment, where shopping malls are asking us to ferry them to innovative and more digital forms."
To finish Manuela Giola, managing director of the agency, "We are proud to propose the first LIVE with Masha and the Bear costume characters. Thanks to the support of Maurizio Distefano Licensing we have grounded a very complex project that I am sure will yield great results."
Masha and the Bear in Numbers
Masha and the Bear is a fresh and engaging series that never ceases to amaze and enthrall young viewers. Episodes air daily on Rai Yoyo, the channel that brought the series to Italy, and in replay on RaiPlay.
In addition, the official Italian YouTube channel boasts 3 million subscribers: a number that has earned it the Guinness World Record as the most viewed cartoon on YouTube.
One of its latest episodes entered the 2020 HIROSHIMA International Animation Festival in the special list of programs titled "BEST OF THE WORLD".
To conclude, According to Parrot Analytics, an international research agency, the series is ranked among the top most popular children's programs as of January 2021.