The agreement provides for the marketing of Soluna formats within the fashion outlet sector.
Pop LAB, an Ancona-based agency with great experience in the events sector, will present Soluna formats in Italian fashion outlets from July 1st. The proposals will be created specifically for customers in this sector, which is constantly growing in the last 5 years. Also in this area, the most beautiful experiential activities of Soluna will be able to come to life with the brands 44 Cats, Smurfs, Masha and the Bear, BING and many others.
“This partnership allows us to open a new chapter in the management of Soluna's activities” say Tonio Cancemi, Peppe Cancemi and Manuela Giola, respectively owners and management of Soluna. “We are proud to be able to shake hands with the fantastic Pop LAB team to grow together in the marketing of our formats”.
The meeting between the two companies allows Soluna to expand its target audience and to give life to new significant activities, through the creation of experiential events dedicated to visitors to fashion outlets throughout Italy.