Handshake between the animation agency Animundi and Soluna to create the first inclusive experiential format accessible to all
Lampadino e Caramella in Zampa's MagiKingdom is a revolutionary cartoon, inclusive and suitable for all children. The project conceived in 2016 by Andrea Martini and Raffaele Bortone, producers of the series together with Puntidivista, a publishing house specializing in books for children with sensory deficits, it continues to receive enormous acclaim and receive numerous awards for the concept aimed at inclusiveness.
Many well-known faces have agreed to actively support the project, lending their voices to the various characters in the TV series, such as Giovanni Allevi, Beppe Carletti, Raul Cremona, Gigi and Ross, Vladimir Luxuria, Guillermo Mariotto and Giuseppe Zeno, the latter voice narrator of all episodes.
In collaboration with Animundi, Soluna creates new experiential entertainment formulas: the magic word is ACCESSIBILITY to be conveyed in the retail world and in the world of tourism. This is how the new accessible laboratories come to life, allowing families to experience the spaces and activities offered in the shopping arcades and tourist facilities in peace.
Furthermore, Soluna creates the life-size board game inspired by the cartoon: a space without borders where everyone can have fun in a recreational area designed specifically for commercial galleries.
“We wanted to make a cartoon that would allow able-bodied children to accept these differences as the normality of society. Getting these concepts across at an early age, and helping to train adults who are better and capable of understanding what inclusiveness is" states Raffaele Bortone, creator, producer and director of the cartoon Lampadino e Caramella.
“We are proud to present to our customers the first project born from such an innovative and inclusive cartoon, which presents itself as a new way of making customers who frequent shopping centers live experiences. Accessibility is not an alternative but a right” state Tonio Cancemi, Giuseppe Cancemi and Manuela Giola, respectively Ownership and Management of Soluna.
For Soluna it is a source of pride to have a property like Lampadino e Caramella in its portfolio, as it is one of a kind. Together with all the other brands held by the agency, it will be the protagonist in October at the TTG fair in Rimini, where Soluna will be present to show the strength of the brands within the world of tourism.