Valentine's Day
Experience the festival of love with originality
The Format
A personalized Valentine's Day contest, a tool to increase the frequency of access within the shopping center.
The contest features a station with a scenic backdrop for photo shoots and a vintage-style bench where couples can sit and be immortalized in a souvenir photo.
Love Padlocks
All lovers can insert their own padlock with a personalized message into the heart-shaped structure.
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Brand and Licensing
The strongest in the market, those that have a story to tell, that have great news in store for their fans. Which maintain a high educational value and dialogue with concepts such as sustainability, green, social.